Why the NFT Words We Use Matter So We Can Moon! | Episode 218

NFT 365 Podcast - Episode 218 - Why the NFT Words We Use Matter So We Can Moon!

I pride myself on being a “translator of geek-speak” but even more so working really hard to be the best communicator I can, possibly when on stage, behind the podcast microphone, or even at the dinner team with friends. So you might be thinking we know Brian using phrases like “Wen Lambo” or “Eth Maxi” or “Dgens” make things confusing but it’s part of the culture…   And you would be right and I think those things are actually important aspects for the culture to continue to embrace and use.

Although when it comes to marketing to Web 2.0 frens or trying to onboard those who have yet to buy an NFT we must move away from saying things like “utility and roadmap” and instead say benefits and business plan.

We must also take it a step further and be strategic with what order we use certain words and what variables exist with those we are talking to so we can adjust on the fly which sounds a bit crazy but I promise I explain and give some examples…

As always: DO YOU OWN DAMN RESEARCH and we hope you enjoy coming on this Mint 365 journey as we buy an NFT every day for 365 days: https://nft365podcast.com/mint365

The 1st DAILY Podcast buying an NFT mint every day for a year! SuperPOWERED $ADHD Creator Coins on Rally.IO

The NFT365 Podcast is Hosted by digital futurist Brian Fanzo.

Not only do the words that we use matter, but the order that we deliver our message is extremely important. - Brian Fanzo, Host, NFT 365 Podcast

It’s about the right parts, of the right story, to the right audience! #NFT #ethereum

#NFT365 @NFT365Podcast @iSocialFanz

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Episode 218 – Why the NFT Words We Use Matter So We Can Moon!

#NFT365 @NFT365Podcast @iSocialFanz

NFT 365 Podcast - Episode 218 - Why the NFT Words We Use Matter So We Can Moon!
EPISODE TRANSCRIPT

Kevin Sturmer 0:00
You’re listening to NFT 365. The first daily podcast on NFT is with your host Fanzo, talking crypto, blockchain, web 3, non-fungible tokens, metaverse, and

What the f*ck is a non-fungible token?

We’ll get to that. It’s time for today’s episode of NFT 365. The only daily NFT podcast minting an NF T every day for 365 days. Powered by the ADHD coin at rally.io. Here’s your host and digital futurist, the ADHD superpowered to Brian Fanzo.

This show is not financial advice. So, do your own damn research.

Brian Fanzo 0:43

What’s up friends welcome back to another episode of NFT 365. And the truth is, WAGMI all about some WAGMI right now. And it’s part of this beautiful world of decentralization and the power that comes from the blockchain technology, really allowing us to leverage the cryptocurrencies across the L one, and the L two blockchains. Really, you know, empowering us to, you know, Moon in ways that we never would have imagined, and we’ve doesn’t matter if it’s a bear market or a bull run, you know, ultimately comes down to like separating the maxis, from, you know, the de gens. And really knowing, you know, where the FUD sits in ways that would, it doesn’t allow us to be, you will kind of stuck or get rug pulled. And, you know, I think it’s such an interesting world that we have to decide our software wallets and our hardware wallets, and we have to, you know, decide if we are going to mint on on which different blockchain and which cryptocurrency or exchange that we’re using you in some of us love, you know, the idea of protecting ourselves. And we, of course, don’t want people to put out their seed phrases everywhere, but we’re able to use or share, you know, we have to use our private keys if we Okay, all right, I can only do that so much. Okay, I’m sorry. I’m trying to make a point with all that jargon. And that was a lot of jargon. And hopefully, you didn’t stop listening to the podcast, because you’re like, What in the heck is Fonzo doing. But my point to that is, one of the things that I’ve been noticing lately is that we can very easily convince ourselves that we want to onboard new people, we want to be inclusive, we want to give more people chances, we want to reach the web two community. But yet, the words that we’re using, in many cases, are the vernacular and the culture that is built within this NFT and crypto space. And I actually think that’s an important aspect, I actually think, you know, as a culture develops its own kind of like rhythm and energy and language, that can be massively beneficial for you kind of uniting everyone kind of together, you know, with GM and GN, but here’s the truth. When we’re talking about NFT’s or cryptocurrency or web three, we’d be very selective with the words that we’re using, based on the audience that we are trying to reach. And what are our goals in that conversation? You know, I’ve been very blessed, you know, I’ve been giving a lot of presentations, you know, on stage, to different audiences, right? Everything from marketers, to creators, to entrepreneurs, to, you know, some small business owners to you, even, you know, these different brands. And I will say, I can give 80% of the same presentation, but I probably use 30% of the saying same language across those presentations. And for example, you know, I gave a, you know, a talk at Social Media Marketing World. And I knew that majority of the audience were either creators or social media marketers or in the social media space. And so, for me, leaning into understanding to shed light on the Creator economy and the role that your Creator coins play, and even what decentralized focus means for centralized social media managers, it was important to use those words. But just this past week, I was speaking to small business owners. And I will tell you during that very similar presentation, the word creator economy did not come up once. The word decentralized only came up one time, I did not bring up board apes or crypto punks, I did not mention something like PFP projects, the words that we use are extremely important. But it’s also important for when you’re doing your own damn research, which we know. Everyone knows the 3D Dam. Right? We have 3d dams here, right? Three, there are three dams we have, do your own damn research, press the down button. And of course,

Brian Fanzo 5:30
I almost forgot our, our, our third one, in the sense of, not only do I have to do our own damn research, and press the damn button, but we also have to raise our damn hand. And in scenarios that I that I’ve been like, and I’m listening some Twitter spaces recently, you’ll, the way that we talk about things like community, or utility, if our goal is just to talk to each other, all of those words are fine. But if our goal is to welcome new people into our community, and those that are in the Twitter space, might be able to be welcomed to understand to join our NFT project, we’ll be very cautious with the words we’re using. And it’s not just the idea of like, Well, Brian, I, every time I say utility, I explain what utility is, well, why not rather than making that an extra barriers talk about like, here are the benefits that you get for holding this NFT. Rather than saying things like roadmap, why don’t we spell out and say, This is the business plan that this project has, has created, and it excites me because of these reasons. And then we also have to really think about, you know, when we talk about like utility, or we talk about the value, we have to be very careful on what we explain that to be as far as where it lives and how it all comes together. Right? Because one of the things I also noticed is that we will often talk about Will you know, of course, because we get additional channels and, and private access and discord. Well, if someone’s never been in discord, they’re not sure if that’s a good thing, or a bad thing, a normal thing, or what the hell that thing is, the words that we use are very important. The words that an NFT project founder uses are very important. But when we’re doing our own damn research, and if he projects utility, looks like it would be best suited for a web two audience to come in. It’s then important to research, what is their marketing? How are they marketing and educating that audience. And I think this is I mean, I know I’m biased a bit on this. But I will just say, if for every, for every like view or like kind of like strategy or angle or focus towards someone that is not web three, native or at least web three all in, I believe you have to double down on that education piece. And so what I mean by that is, if your event wants to add an NFT project, or you know, an NFT for everybody that’s attending, you need to start educating them on why that NF T is going to matter. What does that NFT get them long before you tell them that they need to get a wallet, they need to be able to put cryptocurrency there to pay gas fees. Because here’s the thing,

Brian Fanzo 8:30
not only to the words that we use matter, but the order that we deliver our message is extremely important. And the order that we educate the order that we communicate the order that we we welcome people in. And so I will tell you, we do our 93 Club call every Friday, which is if you hold 93 ADHD coin, you get access to the Zoom call where I take some q&a, and I kind of share my thoughts on a specific topic. And then we share questions and comments. And today we talked a lot about like, what what are what are some of the things people were asking me at these events that are small business owners or entrepreneurs are just native to web two and NFT’s just seem foreign and weird. But the question was also asked, and I really thought this question and I think it was Richie who asked the question that I thought was really powerful. He said, You know, like, what is what is the call to action that I’m giving people after I give them that little bit of an aha, like, Oh, and of teaser about digital ownership, about that connection and shrinking that distance between yourself and the customers and giving them the ability to, you know, share something word of mouth. And I will tell you the call to action is a little difficult. And part of the difficulty of that call to action is in a way, you know leave the thing that I love about where the where this space is at and how we kind of figure it out. All of these different nuances is that, you know, one of the beauties of this space is that, you know, people can have a different AHA in all kinds of different ways. While at the same time, we also have to recognize that even if someone’s having an aha moment, they need it, they need like an entry point. So one of the things that we’re working on that we will roll out before the end of the month here is that we are going to roll out a separate podcast itself, but it’ll just be episodic, it’ll be just a, it’ll be a one drop, we’ll have all the episodes lined up. And it’ll be, you know, intro or new, or we haven’t really get finalized the name, but it’ll be where to start with nfts 365. Right, or NFT 365. And the goal will be we’ll create a kind of a custom, you know, first episode, and then we’re gonna put in order some of the episodes of the podcast that we believe people should listen to, in that order to kind of get started in a space and educate and, you know, part of that is just us realizing that you know that that is a hard spot for opponents on the start, right? If you’re just discovering the podcast today on episode 218, or whatever it may be, that could be something that could be overwhelming, you kind of confused, or you’re not sure what all these different moving parts are. Because we want to simplify that. But the other piece of this that I, you know, we heard very loudly in yesterday’s interview with Katie and DoorDash. And I don’t know about you that that was so much fun for me, I hope you guys enjoy that as well, I just thought they were both so relatable. And it’s kind of wild, they didn’t know each other. But they both discovered NFT’s. And you know, from me at the same event, at the same talk I was getting, but they didn’t know each other before it didn’t know each other up until, you know, they’re doing that podcast, and they both happen to be speaking there as well. But, you know, the thing I’ve been stressing is that you must be a collector, before you are a creator. And they both brought up how important that was for them and on this journey and how they’ve been thinking of things. But part of the reason that I say that is I also believe, for you to lean in and get started. The barrier to entry for becoming a collector is actually easier than the barrier to entry to understanding what it takes to be a creator of an NFT project or an NFT experience or whatever that may be. And so this goes down to everything that we’re doing, I think for every message if you if we reverse engineered goblin town, right, which is a project that we’ve talked about a lot here on the podcast, it’s, you know, kind of taken the nfts industry by storm in the sense of, you know, their storytelling, their messaging, their methodology, but I will tell you, part of the most beautiful aspect of it was the things that they didn’t say they didn’t do, right, there’s no discord. They also didn’t take on some of the things that other projects did. But they also were very methodical in what times they drop things, how they seated things, even with how the video announced them being doxxed. And the team being involved. Like if we really want to start thinking about this, we should start factoring in emotional intelligence, we should start factoring in the psychology of, of, you know, positioning certain messages during certain times of the market even certain times of the day with our target audience. But if we just took it a step back, start playing with different words, and see how your audience or those that you’re talking to react. I will tell you, I don’t really say NF t when someone like Oh, Brian, what’s all these NF T’s about? I don’t say like utility, I don’t even say community because what what does someone visualize when they say community, I start I go to the idea of like digital ownership. And the idea that we really don’t own anything digitally. And imagine if there was a way for us to authenticate something online. And then it to have so much it would have authority based on it being authenticated online, that it would allow us to transfer it to sell it to add it to a marketplace. But it would allow us to validate something and do a proof of of purchase and a proof of actually, you know, action, a proof of establishment. And the idea that digital ownership gives us the first step to taking back some of the control that we lost as we gave up our data and information because we wanted to use Instagram for free, or we didn’t want to pay for Twitter, right? And we’ve been paying with our data and our information. And the only way we get that back is that we shift that power dynamic by simply embracing something that gives us digital ownership and control of these variables. So that’s my challenge for everyone today. I

Brian Fanzo 14:35
will also say we do have a pop for today, which is a proof of podcast. Today’s word for proof of podcast is sucks. I actually believe if you want true freedom in life, stop worrying about matching your socks. Now yes, you want to make sure that you’re not wearing like a tall sock and a short sock. But the idea of matching your socks like color for color the exact same sock mean who who actually is As you both of your feet, you know where your socks are exposed, that aren’t your friends or your family or your spouse or your kids. I mean, I just gave up look, I mean, there’s the sock monster. I know we lives in every dryer in the world. And I get a lot of freedom back not trying to chase down a pair matching socks. But I digress. So today’s word is pop, just jump over the website, and ft 365 podcast.com/p O P, and put that in there. And you will get one of your four that you need for this month for qualifying to get one of our proof of podcast and fts. And I’ll leave you with this. Yes, I am bullish on a blockchain. Yes, I believe that we’re only using 1% of its total functionality and value that we will eventually be able to continue to grow. But no matter the market, no matter the times we’re in, no matter what the variables are around us. If you surround yourself with great people, you bet on great people, and you recognize you have to be the best person that you can be. Before you can be a part of a better we, that’s where the magic is at. I will tell you if you want to if you want to be you know, launch your own NF T project you want to be you want to join our NF T project. Maybe you want to join a community or discord, the first thing you should do and and the thing you should prioritize is working on yourself. Your self awareness, understanding what you know and what you don’t know. Because when you fully set yourself up for success, when you join that project or that team or that discord, you’re gonna give, you’re gonna provide the most value and you’re gonna be at the best place to receive the most value. My friend’s self love, self focus. Self awareness is not selfish. It’s actually the opposite of being selfish. Because we know that we have to refill our cup, we have to take care of our mental health that we only get to live once, and that we only have 24 hours in a day. And so I challenge everyone to you know, prioritize yourself, take care of yourself, prioritize your sleep and what you eat and, and just recognize that you know, all of those things that you’re doing to better yourself. You’re actually bettering all of us, because when the time is right, and the team is right, and the place is right. The magic can actually happen. So tomorrow, my friends, make a great day.

Kevin Sturmer 17:30
This show is not financial advice, so do your own damn research.

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