What NFT Projects Can Learn from IRL Events | Episode 227

NFT 365 Podcast - Episode 227 - What NFT Projects Can Learn from IRL Events

There were lots of people at NFT NYC almost bragging that they never picked up their badge or that they never attended a single panel or talk as they were too busy at side events or meetups.   The thing is even as a full-time professional speaker I understand this while at the same time believe we must rethink how we do offline events in this current world.

Beyond rethinking offline events I also feel its important to take lessons from IRL events and integrate them into NFT projects as the “value” we provide our NFT owners must be our focus and if our NFT owners aren’t attending our main utility aspects then what does that say about our utility and even the future of our project.

As always: DO YOU OWN DAMN RESEARCH and we hope you enjoy coming on this Mint 365 journey as we buy an NFT every day for 365 days: https://nft365podcast.com/mint365

The 1st DAILY Podcast buying an NFT mint every day for a year! SuperPOWERED $ADHD Creator Coins on Rally.IO

The NFT365 Podcast is Hosted by digital futurist Brian Fanzo.

I'm starting to look at collaborations amongst NFT projects, both online and at IRL events as the magic future. - Brian Fanzo, Host, NFT 365 Podcast

Just because we’re living in a digital world doesn’t mean we should forget about the physical one! Keep your balance and connect with your followers on a personal level by integrating meaningful IRL experiences into your NFTs.

#NFT365 @NFT365Podcast @iSocialFanz


Episode 227 – What NFT Projects Can Learn from IRL Events

#NFT365 @NFT365Podcast @iSocialFanz

NFT 365 Podcast - Episode 227 - What NFT Projects Can Learn from IRL Events

Kevin Sturmer 0:00
You’re listening to NFT 365. The first daily podcast on NFT is with your host Fanzo, talking crypto, blockchain, web 3, non-fungible tokens, metaverse, and

What the f*ck is a non-fungible token?

We’ll get to that. It’s time for today’s episode of NFT 365. The only daily NFT podcast minting an NF T every day for 365 days. Powered by the ADHD coin at rally.io. Here’s your host and digital futurist, the ADHD superpowered to Brian Fanzo.

This show is not financial advice. So, do your own damn research.

Brian Fanzo 0:44

What’s up friends, welcome back to another episode of NFT 365. And my voice might sound a little harsh, you know, it’s from a week of, of NFT NYC, you know, talking, interacting, spoken on four stages in the last two weeks, I also happen to catch what now has been referred to as the co op of NFT NYC. And I say that jokingly but taking it seriously COVID. And I’m recording this episode on kind of day, one of the first time that I’ve got COVID. And so, you know, the show must continue. And this is definitely a little bit more tiresome, and some things that I didn’t expect, but we’re still going to push forward. And, you know, it was interesting, you know, I’ve been thinking a lot, you know, most of you know, that we’ve signed on as a media partner for the crypto business conference happening this fall. You know, I’ve been very lucky and blessed enough to be involved in lots of great web three NFT events over the last many weeks and months here. And, you know, one of the things that, you know, coming out of NFT NYC, you know, I’ve been to I talked to a lot of people in kind of the last 24 hours of the event. And then also just kind of talking, you know, through my circles, different circles of people about like, what makes a good web three events, right? I think the sad thing about the NFT NYC was that you know, the, your the venue’s were very spread out, right, there was four locations at four different corners of Time Square, you are five blocks apart from each other. And I didn’t really see a picture of a session that the audience looked for. And, you know, that’s tough to see as a as a speaker, right? my full time job being a keynote speaker. You know, that’s tough for many reasons, right? I feel you as a speaker, you know, we often we build a lot off of the energy of a crowd and seeing an audience that’s packed into a venue. And I understand, you know, when I was at the initial kind of kickoff of, of the NFT, NYC, and I got to see, you know, the founding team came up there and talked about, you know, giving everyone a voice and the how important it was for them, to give more people a voice, right, the first year of the event, you know, I believe these 780 speakers with about 5000 attendees, this past year was 15,000 attendees with 1800 speakers or so. Which, you know, hey, I mean, that’s wild to think about that kind of growth. It wasn’t even a year later, right. The first event, last event was November, this event, being in June. But I’ve been thinking a lot about like, what makes, like, what are people looking for right now in web three, but I actually think it’s probably more than just web three. It’s right, what are we looking for? When we’re traveling for events, after the pandemic, in a world that let’s face it, right now is having lots of chaos. And you know, there’s a lot of things going on in our lives, and we’re kind of re examining different things in our lives, we’re trying to figure out how all these things kind of come together. And, you know, I found it interesting, one of the things that I’ve been, you know, kind of just looking at, you know, but asking a lot of people like, you know, what did you what was your strategy for, you know, this events, and if they went to Miami NFT week, I said, What was your, your strategy for, you know, Miami NFT week, and, you know, one of the things I find very interesting is that a lot of people were like, you know, what, I just wanted to hang out and get to know more people, in the communities I’m involved in.

Brian Fanzo 4:27
And, you know, part of the motivation of this podcast, and I’m pretty sure that, you know, this is pretty clear. You know, I’ve looked at this podcast as education more so than anything else, right. And that’s why we, you know, we do talk about some trends. We do talk about some real time, information, but, you know, a lot of what we’re focusing on is like, hey, if this is going on, what can we learn from it? But the sad truth of it is, I don’t think a lot of people are going to events right now, to learn and maybe I’m wrong, but I actually think that people are going to events these days to feel less alone to feel more connected with those that are aligned with them, and then ultimately feel like they can increase their role that they are currently having in this new web three space. And that role can be increasing their role as a thought leader increasing their role within their favorite project, increasing their role as a as an investor, or even increasing their role as a founder. And it’s really hard for me to kind of like look at this because just because an NFT project through a great event, great party doesn’t mean that NFT itself is going to be of long term value. And it kind of goes the other way as well, right? Just because a NFT project, didn’t throw an event or didn’t put together a get together, it doesn’t mean it’s not going to be a good NFT project. But I do think it will we look at NFT projects, and you know, I’ve hyped a lot on you know, the amount of unique holders, right individual holders is a really big sign of an NFT project, right and anywhere between, you know, I look at like 30% and 60% of the total NFT’s and then having unique holders, I think can be a really important metric. And maybe we even kind of dropped that down closer 25%. But with that, you know, and part of the reason for that is is that you want to have like your core believers that are all in. But you also want to recognize that you we will have turnover, we will have new people we will have people coming in. And I said this in a recent episode, but I think I wanted to kind of dive this a little bit deeper into, like, I’m really thinking hard about like, what do what do NFT project meetups mean, versus kind of like a conference or an unconference? Right, I don’t even like the word unconference, because it can be frustrating the way people put that into context. But one of the things that I’ve been really thinking about is, like, you know, is there is there a difference between our desire to, we don’t want to, we don’t it because this is, I mean, when I was sitting on some of those panels, or listen to some of the panels at the event, you I did get this feeling of like, well, I could just consume that via a Twitter space. And we are doing something

Brian Fanzo 7:27
over the next month or so that you’ll have to stay tuned for that is going to kind of kind of tap into that I’m excited for what we’re going to be doing in the near future. And we’ll kind of drop some more information on that very soon. But, you know, one of the things that I want to put out was, we as we look at just kind of like this whole space, as we look at, you know, let’s just say, you know, the state of the market, the state of NFT’s. I think actually what we have to kind of reverse engineer back on to is that, like, why are we a part of certain projects versus others? Right? And why are certain projects, ones that we wear as our profile photo versus other ones we just never wear as our profile photo? And then I think that also goes into, like, what are the projects that we believe in, because of the utility they provide? Versus what are the projects that we believe in, because we believe the floor price will rise and our investment will increase? And I don’t think those two are the same. And that’s really why where I wanted to find it kind of focus this little conversation on is that, you know, there’s a difference between joining a project because they have great utility that’s gonna provide you as the owner as the holder, you know, value in some ways, right. And I will tell you, like one of the things that I’ve felt recently was, you know, there’s a difference between a project, we’re leasing, you know, a second, a second set of NFT’s or, you know, season two or, or like the, you know, the kids or the puppies or whatever they, you know, they call it versus one that saying, you know, we want to expand our community right, and I really think the hardest part, if you’re an investor, if you’re someone was looking to collect, what you need to look at is how good is the project at a providing existing holders value and be marketing, what existing holders are getting as value so that it can attract new holders? Well, the same goes to in person events. And you know, V con was such a different event than NF T NYC, but it should have been a different event right V con was the bringing together technically of the V friends holders that were there like I didn’t meet many people that were at V con that were not V friends holders, either series one or series two. Now, that project is a little different because not only did they have a 10k project, but then there was the rollout of the fifth 2000 series TOS that has a much larger, like total audience to work out of, versus just a project that has only 10,000 people, right? As a possibility, right. So where I, where I started thinking was, you know, I start, I’m starting to look at collaborations amongst NFT projects, both online and at IRL events as the magic future.

Brian Fanzo 10:30
What I mean by that is, we want to be able to when you like, when we go to an event right now, as an NF, T, especially NF T events, when we go to NF T events, we don’t only want to get to know others, but we want to be able to connect with those that are, you know, hold the same projects as us. But we also have to think about this idea of like, how do we expose our existing community, to other projects, or people that we believe like, align with us in our mission, or in our vision, or in our, you know, in what we have going on? So I actually think one of the things we have to think about is like, how do we combine all three of these things? So I don’t think it’s about like a true, just like unconference, right, where there’s, you know, everything is, there’s no real agenda. But what I actually do think we can make happen is what if we looked at the the IRL events, as a way to bring together maybe three diverse audiences, and have a couple hours of education, a couple of hours of networking, and a couple of hours of, you know, state of the project, Greg, I didn’t see any events that we’re doing collaborations where they let all three founders of the project, get up and talk about the product shill, but just kind of give like an update of where things are at. Because I think that was a it’s like a missing mark. Right. And I will say, even with this podcast, we get so many people that were like, Brian, I would love to have my my project, you know, show my project on your podcast. And for me, I would love for them to go listen to the podcast first before they made that ask because I think they would, it’s pretty apparent that there is no real shilling at all, here on this podcast at all. And there are there are other NFT podcasts that allow do allow shilling and they kind of build on shilling, which is perfectly fine. But that’s not partially what we’re here for with us. But one of the things that I’ve been thinking about was, how can I evolve as a podcaster, to also embrace some of the needs that I know our community has. And so one of the things you’re going to see very soon is us roll out some more panels, for our, you know, for these episodes of the podcast. So rather than just bringing on one musician, I’ll bring on four musicians and they can each kind of have their their thoughts, they can share their opinion, what I hope is that those that support, one of those musicians will tune into that episode. And maybe they’ll discover a second musician that the lake, we’re going to have an NFT one of the episodes coming up for Pride Week on international Pride Day. And I, we’re, I’m excited because we’re gonna have multiple leaders in the space that are going to be on on that project day. And so when I’ve been taking a step back, and like kind of just like, trying to wrap my head around, like what does this all mean, for this space? Like what is? Because it’s not cool. I don’t like the idea that people think it’s almost like a sign of like, Oh, I didn’t even go pick up my badge for NFT NYC, because the side events or the you know, that party that I attended was so good. I didn’t even have a need to go there. Well, you know, part of the reason that all those people are there, there are a lot of people that are there for the the education for the other. And I think this is that whole like, this is the confusing mark of this industry at the moment, right? There are people that attend an event, because they want they don’t know anything about NFTs, but they’re like, Hey, this is the perfect time for me to learn. There are other people that are like, Hey, I own a couple NFTs, but I don’t really know that much. So I wanted to get to know I want to learn and kind of level up. You don’t. And there’s also others that are like, Hey, I’ve been in the space for a while. But I’ve been stuck in my own silo or I’ve been only focused on my own project or whatever that may be. And so I would love to get to know other projects and and learn more about what is going on. But with that being said, like, I think part of this that is so concerned, it’s concerning, is that right? The right word, but like I really think we have to like really take a new approach to what we are considering. And this is the word we have to really lean in on value. Right? What is the value that we are going to provide? And you know, I think about it here on the podcast as well, right? Like I know, you know right now we do about your five solo episodes each week and two interviews each week. But I also know that like, this space is evolving. And when I look at the analytics, like I want to know, what people like what they don’t like, what are the people that want to launch their own NFT project, versus just want to buy more NFT projects? Right? And, and that is even more so the case right now, because I would tell you like, researching NFT projects during this current free market is really hard. Because there’s a lot of confusion on like, what is value and what is making the price and these projects move. And I for one, like, I struggle with that a little bit myself recently, where what I would previously be looking for, for an NFT project to research and buy for our men. 365 is no longer the case, just because things have changed so much in they just kind of the trends. But I also have to remember, we’re looking towards, you know, November when we you know, sell the whole project as a collection of like, what’s gonna be valuable then? And so where I think that I would love to, to kind of challenge us all to think about is that like, what are the what are the virtual events? What are the online experiences that we can create, that not only shrinks the distance between us and our audience, but connects people with each other? Right. And, excuse me, I’ve said this for a while. That, you know, one of the things that I think when it comes to community, a great leader of a community understands that a lot of people join the community because of the leaders involvement, or the mission or the culture. But most people stay and believe and amplify a community, because of the other community members that they’re able to connect with. And if you think about that, for an event, and the events, people line up, people are going to continue to show up and believe in it because of their ability to connect with others at that event, that make them feel special that make them feel heard that maybe even extend back online. Like this is one of the one of the things I put a challenge on, you know, kind of for my team was like, you know, we bought your five members of the team to NFT NYC and, and part of it is like now that we were all there at NFT, NYC, what are the things that we can take from what we’ve learned from who we met, and bring them back online and better serve our podcast audience or create better YouTube videos or expand our Tik Tok audience. As we’re, as we’re looking to focus on growing this audience. Because, you know, a podcast, much like an event, and much like an NFT project. has that same problem that many of us are looking at right now. How do we continue to serve our existing audience, but also market to attract a new audience and new listeners and new people to subscribe to the podcast, while at the same time recognizing that we must always, you know, evolve, test new things out, try new things out. And so, you know, I’m really taking a hard look at like, what are what are the ways that we could create dynamic experiences offline? Through the collaboration of multiple projects, and multiple thought leaders? Like I think this is actually a great space where, what if you brought in, you know, a musician, a keynote speaker, and an artist, and you put, you know, you gave them each a half hour within your event. And your event itself was an event that was hosted by three NFT projects, right, like just pick three NFT projects where people can kind of collaborate and get along. But the other part of this is also the ability for us to bridge and connect those worlds. Right? And I really look at it right now as, like, Why does every NFT project have to start their own discord? Why does every NFT project have to do their own Twitter spaces? Why can’t we have projects and experiences and community hubs that facilitate collaboration that bring those people together? Because there is something really cool like, once you’re in this space, after a while, you will realize that most of the good NFT projects that you start to discover are from your existing NFT projects that you hold with people that you connect with. What I mean by that is, if you think about it, if you think about like the people that you’re following on Twitter, or maybe people that you’re listening to an alpha group, or whatever it may be, how did you first discover them? More than likely, I’m gonna guess you’re in the same NFT project as them, or maybe you are on the same Twitter space as them. And you became friends and you’re like, hey, wait a second, you are in this project. I want to join that project, because you’re in that project. And the flip of that is, there are a lot of projects that like I don’t know much about, and I’m not very dialed into. And it’s not anything against the projects, but it’s more of the fact that like, I don’t know a lot of people in that project, and those that are in that project and never been able to kind of collaborate or branch out Uh, you know, to kind of reach, you know, my audience, right like, and like, I like to that come to mind right now is like artifact and cool cats, right? Like I respect the projects from afar. But I don’t know a lot of people in my circles that are holders of either one of them. And therefore I’m not very aware of what’s going on in that project. But that’s probably doing a disservice to that project itself. Like, how could that project get on my radar? How could they get on my radar? What if they collaborated with other projects? That brings them a new audience in a new view? Well, that’s where I think all this magic comes from. So I’m looking at it and saying, What if we took Veecon, Miami, NFT week, and NFT NYC. And we took the best components of each of those, and turned that into an event online and offline. Let’s also face it, we have not done a great job of using online, you know, components virtual events style, to provide a baseline of offline experiences, right. And, and what I mean by that is, you know, what if, what if you had a whole this NFT and attend this virtual event to get access to this Fireside Chat? Well, now we know who’s in the audience. Now we know that they put this time a time in, maybe it changes the fact of what is valuable, because, you know, one of the things that I do do see is that a lot of people weren’t going to NFT NYC to be educated on what people were saying the stages, but they didn’t want to connect with people that cared about the same things they did. So what if you went and sat in a session about the business of NFT’s and how businesses can get involved in NFT’s? But after that session was over it, it allowed you to connect with those that we’re just in that exact same session, right? Because that actually is that missing ingredient, right? We care about those that care about the same things as us. How can we get events to do the same?

Brian Fanzo 22:01
That’s all I have for you today. Thank you so much for tuning in for another episode of NF t 365. As always, appreciate you for subscribing. Thank you for sharing out our podcast to your communities. And until tomorrow, my friends, make it a great day. Cheers.

Kevin Sturmer 22:15
This show is not financial advice, so do your own damn research.