Founder of Social Fresh and REMint DAO and longtime friend Jason Keath joins the podcast to talk about DAOs,, Trends he’s seen and the changes since NFT Fresh event in the fall and what is reminting DAO…
Check out Social Fresh 2022: https://socialfresh.samcart.com/products/social-fresh-2022
Check out ReMINT DAO: https://remintdao.com/
As always: DO YOU OWN DAMN RESEARCH and we hope you enjoy coming on this Mint 365 journey as we buy an NFT every day for 365 days: https://nft365podcast.com/mint365
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The NFT365 Podcast is Hosted by digital futurist Brian Fanzo.
LISTEN TO THE EPISODE
Kevin Sturmer 0:00
You’re listening to NFT 365. The first daily podcast on NFT is with your host Fanzo, talking crypto, blockchain, web 3, non-fungible tokens, metaverse, and
What the f*ck is a non-fungible token?
We’ll get to that. It’s time for today’s episode of NFT 365. The only daily NFT podcast minting an NF T every day for 365 days. Powered by the ADHD coin at rally.io. Here’s your host and digital futurist, the ADHD superpowered to Brian Fanzo.
This show is not financial advice. So, do your own damn research.
Brian Fanzo 0:43
Welcome back to another episode of NFT 365. And as many of you know, I’ve been very blessed to be able to tap into my network of amazing humans that I’ve been able to collaborate with, in the web2 space. And many of us are kind of playing and learning around here in the web3 arena and excited for today’s guests that we have on the podcast. Actually, Jason and I have known each other for a long while and you know, the the beauty of this kind of space and kind of bringing these worlds together as your as I was kind of dabbling into this world. Jason was one that I was able to ping, and we’d have questions and he’s like, What are you doing? And why are you over there? And, and how does this kind of connect the dots. And you know, and for me, it’s kind of even comes full steam now where I can bring in Jason to the podcast. And for those that aren’t familiar with Mr. Jason Keath, he is the co founder of Social Fresh, one of the longest running social media conferences in the world. It’s one that I’ve had the luxury and pleasure to be a speaker on and host and, and hang out with his amazing partner, Nicole as well. And they’ve had been running those events for a really long time. And they also kind of kicked off an event this past fall, which I can actually say it allowed me to get some of our guests for the podcast. So formally, Jason, thank you for the it was the NFT Fresh, which was one of the if not the first one of the first virtual NFT events and just had some amazing interviews. And actually, I have quoted Bored Elon in yesterday’s interview for those that are listening to the podcast. And actually, the quote came from the event that Jason put together. And Jason is also involved as the founder of a project called Remint. And we’re going to talk a little bit about DAOs, talk about that project. But Jason, thanks so much for joining the podcast. excited to have you here my friend.
Jason Keath 2:37
Yeah, excited to be here. I think we’re we live now in 19 platforms broadcasting around the world.
Brian Fanzo 2:41
I mean, would you expect anything less if you’re gonna do something with me? I mean, that’s kind of what we do. And I love it.
Jason Keath 2:46
I love it. I love it. Yeah. Thanks so much for having me on the show. Really excited to see what you’ve built within a t 365. And ADHD coin. And thanks for talking shop with me today to talk to him enough to talk some web3. Let’s do it.
Brian Fanzo 3:01
Yeah, for sure. And let’s jump into it. So you know, when When did when was your first Social Fresh, I get the gist. From a context perspective.
Jason Keath 3:08
I started planning the first Social Fresh in 2008. It took place in Charlotte, North Carolina in 2009. And then our 29th Social Fresh event will be in June of this year. First one in person post COVID. Back in Charlotte, North Carolina. So really stoked about that. And yeah, we’ve been it’s been a roller coaster last couple years, obviously with events, but we’ve we’ve been around the block on the event scene.
Brian Fanzo 3:31
So actually, so this is perfect kind of setup, right? Because 2008 I mean, for a majority of our listeners, I can almost guarantee that you don’t have a social media account in a way that backs that far in, right. And I actually, you know, Gary Vee was talking about this a couple of days ago, where you’re one of his friends in 2011 came to him and said, you know, my life just changed because I jumped on Twitter, and we were able to do some investments. And Gary laughed and said, Hey, I invested in Twitter in 2007. And like that person felt like they were so early in 2011. Yet, Gary was there in 2007, very similar context of yourself, right, I think, not only from a conference perspective, but how you were you were looking at it for from business value data leading into the marketing side. So I’m curious, give us a little context of how do you feel as far as being early in web3, as you were early in web two? What are some of the similarities? Maybe some of the differences?
Jason Keath 4:26
Yeah, it’s interesting, because So, full context, I think, you know, we are early in web three today, but there’s a lot of people that were a lot earlier than all of us people that had been investing in Aetherium since 2015 2016. That rode the 2018 huge dip. And I see a similar trend in social back in the day. So I mean, Twitter and Facebook launched in around 2005. I ran my first Facebook ad in 2005. Back when you could get 50% Click through rates. Some ads were on the left hand sidebar and you know probably four or five years there were social was still pretty nascent. It was MySpace days, it was very early for Facebook very early for Twitter, and several others that didn’t do as well. And I think once you saw the winners emerging, which was ’07, ’08, ’09, then it became were something that businesses were paying attention to. And we’re in that phase right now we’re seeing the winners emerging the the Etherium, winner, the open sea winner, the Metamask, Coinbase winners, and we’re seeing security and best practices starting to emerge. And that’s when businesses definitely get interested.
Brian Fanzo 5:34
I’m curious, you know, to that point, you know, you have you mentioned, you have Social Fresh, that’s coming up in June, great event, we’ll put the link in the show notes for those that are want to check it out. I can’t I the way that you curate events is not you know this from your friendship, but like, you do an amazing job of curating speakers, the messaging, you know, for those that aren’t familiar in that kind of format, Jason does a great job of when you’re in there, you don’t feel like you’re jumping all around, you almost walk through the programming in a way. That is unlike a lot of conferences, and let’s face it, the complete opposite of every NFT conference because I feel like every NFT conference is like it’s a DAO conversation, crypto, back to a DAO then to NFT’s then like nine cryptos. It’s a little little bit more sporadic, and you have that experience. But I’m curious for this event, you have coming up how much web3 is integrated, because I think for those that are listening, it’s it’s easy to kind of assume people are all jumping all over the place. But let’s face it, a lot of your businesses, brands and those that are involved with your event, they have to focus on what’s working today, not just like what’s coming down the pipe. So how much web3 is integrated into your event?
Jason Keath 6:37
Yeah, I mean, I would say 90% of companies that are invested in social where they hire some full time social media staff are not doing anything. And in what three today, I think the awareness is much higher, you know, at least half of them are more aware and thinking about NFT’s and web3. And you know, some of them are anti web three, just like there’s a percentage of everyone that is right now, but for the most part, there’s heavy interest, not a lot of execution. So yeah, our conference in June, we’ll probably have two sessions that directly talk about web three concepts. We’ve got Playboy speaking to that. We’ve got HubSpot coming in and speaking some of the community building that they’re doing. And we’ll have a couple other specific web3 type speakers, but most of it not I what I think will happen though, is a lot of sessions will mention NFT’s will mention discord community building will mention kind of some of the web3 concepts that we’re seeing ownership layers, and things like that. And it’s just it’s like you like you alluded to, it’s a question of where are the eyeballs today? And, you know, we are too early for companies just to to wholesale, move a lot of strategy over to web3, when you have so many people on Tik Tok hours a day so many people on Instagram still even though they’re not as big of a leader as they used to be Twitter’s having a resurgence, Reddit, Snapchat, LinkedIn all doing pretty well, Pinterest, etc. So you know, there’s a lot to talk about. When it comes to social media marketing, still, that does not overlap with web3. But just like, you know, two, three years ago, when we did you know, when we were telling companies to get ready for tick tock, tick tock became even though we probably only have two or three sessions out of 15 to 20 sessions that are explicitly about tick tock it still is that talking point that goes throughout each conversation because it is so relevant to so many things. And I think we’ll see that this year with web3 concepts do
Brian Fanzo 8:35
Yeah, I say I share this a lot. But the the TIC tock to brand storytelling, aha moment I had was actually at social fresh with the Washington Post. And, you know, our good buddy there who was able to kind of connect those dots, you’ll let’s go back to you know, NFT Fresh, which in NFT world, this was 11 years ago, but really, it wasn’t 11 years ago, it was October, I believe it was October or September, it was in that in that timeframe? You you you pulled that event together, talk a little bit about like, why you were thinking that event from like the virtual event. And then what was your kind of like impression at that moment of kinda landscape because on the podcast, we talk a lot about like, that was forever ago, and so much has changed. But it’s also like a lot of what was like being said there is still trying to be implemented today. So what is your take, as someone who kind of put together a multi day virtual event really focused directly on NFT’s?
Jason Keath 9:32
Yeah, I mean, early in 2021, late in 2020, we realized, like, the demand for web3 strategy was going to be pretty big. And we started to realize it was going to overlap quite a bit with social eventually. It’s not much today, but it’s going to be there. You don’t have web3 without a social layer. It just doesn’t exist. If you can’t share your PFP if you can’t talk to other people in a discord if you can’t, you know, own something collectively, you can own something collectively without talking to each other about it. Typically right. And most most DAOs are not automated in the way that the original vision, thought it would be. So we saw that overlap, we saw people starting to think about this space and just realize really early on that it was in a sweet spot of our expertise. I originally am an artist by trade, went to art school for fine arts degree, and lived in the agency world as a lead creative for a few agencies before I went on my own and started Social fresh. And a lot of our clients were financed. A lot of our clients were banking and fintech and we still work with those folks a lot. So just the crypto NFT art community social strategy layer, like we were hitting all these points, we had people coming to us and asking for help. And we also knew we didn’t know everything in the space. So we wanted to do NFT fresh, because we saw NFT’s as a pure social layer to web3, they do create instant communities instant community ownership. And we wanted to, number one, learn what we didn’t know. And number two, help people understand the scope of where this industry was gonna go for businesses and for entrepreneurs. And also, just like where we could help them most, right? Because it’s such a big space, like if you want to work in Metaverse play, and NFT collection and a DAO and some type of defi coin, like, you can’t, you can’t know all this stuff. You can’t be an expert in all this stuff. So we cast kind of a broad net brought in a ton of experts from Mirror from Rainbow from Metamask from pussy right was airport, Elon, you mentioned cool cats, and we got a great lineup and had some amazing discussions. And still to this day, I you know, there’s stuff I learned in that event, there’s conversations that started that event that are still going. And it was a really great community moment. And I really formed a lot of good relationships that are still going.
Brian Fanzo 11:53
Yeah, and I did as well from that event. And I believe you had you were going through COVID, like during the event was going on? If I remember that correctly. I mean, what a wild ride. And, you know, for those that you know, one of the more popular episodes of the podcast is actually with board Becky and fame ladies and I went to the story that I bought a fame lady on while she was being interviewed on on that on that event. And I think it’s kind of funny how that kind of through line kind of comes through and, and so I’m curious, you know, to the you, you always kind of looking at things, you know, I appreciate your not only your art side of the house, but your finance side of the house. And I would say out of all of the people that like I know, in the space that you and I have occupied for a long while, you’re very strategic and kind of methodical in the sense of like, I don’t think of you as someone that like wastes a lot of time on things that that aren’t going to be either tied to your business or open up like kind of the education lane. And maybe you don’t think of yourself that way. But that’s how I look at you compared to a lot of others that are in this space. And so the more like I mean, in a way, the more you were leaning in, the more it validated for me that I was like, Okay, this is this interesting. I’m curious how much of your like art finance kind of connection was leading that even maybe more so than the social media marketing kind of space that you’ve been kind of a leader in for so many years?
Jason Keath 13:14
Yeah, I mean, I my personal interests in web3 in general. I mean, I’ve always been interested in crypto never a big, you know, huge investor or, you know, really never really held anything for super long, to make me wildly rich today. But when NFT’s came along, you know, before JPEG summer was very interested in NFTs. And I think NFT’s in general, my passion for art, throughout my life is probably my biggest connection point. I think that was my first like, whether this was going to be something for me in, you know, in an entrepreneurial way in business, I was gonna be playing around and NFT space, at least personally, as an investor as a, as an artist, as a creator. And that was number one. And then I mean, I think I don’t know, I don’t know what everyone’s journey is, but I think a lot of people get in now through PFPs through NFT collections. And then they start to learn more about the fi and crypto and classic crypto concepts and why Ethereum is so big in such a innovative platform. And that’s what happened to me. I learned more about the basics of crypto after I kind of got pilled on on NFT’s. And then I started connecting the points between alright, you know, banks have competition from Ethereum and why and what are those concepts going to look like? And I’m a firm believer that every bank every Fin-Tech is going to have to do something in web3, just to stay competitive. And I see that we’ve talked to clients about that, putting together a strategy right now for for major finance brand out there. And you know, it’s I think those are some core concepts that are really important. And then the social layer was was next after that. I mean, some people have asked me Questions and interviews around you know, are you, it doesn’t seem like you’re making a big shift from Social Fresh to your web3 work. And we’re not like are all of our web3 work is through the brand social fresh, it’s through our consulting arm. And we think that is the lens that most brands are going to enter into web three is through a social layer, whether that’s a discourse community, an NFT, identity collection, a social token of some sort, all of those are important social layers and just the beginning of it. And it’s, you know, our lens of how social and community work really helps us work with brands, on their strategies.
Brian Fanzo 15:37
I love that you kind of said that, I’m going to tap into a couple of the things you brought up, because I think it’s these are things that we really haven’t talked a whole lot about on the podcast, which I think is even more valuable for us to dial in a little bit more on. But I also want to just like set the stage that you launched that event in like the early fall of like, I mean, there was before, you know, the NFT winter, and it was a kind of like, during that time where you could sneeze an NFT project out, and it would sell out, you know, overnight in the 10k. And yet you were very, you know, kind of not only like figuring out like different arenas. But you’re you jumped into a couple of dowels a couple groups that, that I was like, Okay, I’m see where Jason is going here. But then there’s also kind of like the, Okay, where am I going to fit in? And we mentioned you have a, you have a project with Remint, can you talk a little bit about like your ability to have patience, and also your ability to kind of figure out where it fits into your business. Because I’m like, I’m very worried for the like, once you have that aha, like you mentioned, that we kind of had in the summer of last year, there’s a tendency to be like, I gotta be in it now doing it. Now, if I’m not, I’m going to be way too late, I’m going to miss the mark. And I think a lot of you either burning themselves out, or just delivering something that is half assed and not, you know, aligned with their brand. Talk about a little bit about your journey from like, Hey, this is where I’m seeing it, we launched that event, to where you’re at kind of today and how you’ve kind of kind of kind of thought through that process.
Jason Keath 17:02
Yeah, I mean, we have a legacy web2 business, you know, we do an in person conference, we do consulting for social media, that business is not going away, we’re going to, we’re still working on that today, we’re doing a lot more things than we used to. And, you know, we’ve had to kind of staff up to make that to make that work. And then also, just in general, you know, coming out of COVID, with an in person, business is still tough, like, you know, a lot of conferences are still not selling tickets, like they were in 2019. So it’s kind of a transition. And I think for a lot of people, it’s going to be that way. I think that’s the smartest way to treat that I don’t think you should sell all your stocks and take all of your savings and go 100% of Ethereum and start working in DAOs only like that people have done that. And it could work for you. I think it’s very risky. What so for me, personally, you know, I’m in, I’m in jumped out, it’s one of the first DAOs that I joined, which is probably the leading marketing, advertising Tao out there to onboard those folks. And we’ve kind of coined recently jump day just kind of like cake day in Reddit, jump day as your day that you jumped fully into web three, like you are now working in web three, you’re getting paid in crypto, you’re working for a crypto company or web3 company of some sort, or NFT collection. And I think, you know, probably in the next year, I could be working 100% in that space. But it’s a slow transition. And I think if I asked every client today and every person that bought a ticket to the conference to pay us and in some type of cryptocurrency, I think that would not work very well as a business. But all the new projects, all the new consulting that we’re working on all the biggest work we’re working on today is pretty much I’d say 90% web3 work?
Brian Fanzo 18:44
Yeah, I think I mean, I love the context there. Because I think it’s easy to kind of paint that picture now to understand, kind of like the swim lanes. And I like the jump day concept. You know, we actually just got you know, we, in this week, we had a consulting client, a sponsorship client and a speaking client, all three pay with ETH, which I thought was, you know, actually, that’s not true to have the three pay with ETH one actually pay with ADHD coin. So, you know, but kind of the same in that same arena. But it was a little bit of aha for me, because I was like, oh, like, it’s one thing like kind of web three, web three only. But I will say like, the one brand that paid us is not a web three company. And I would tell you, not a web three, like not a company, you would even expect to be able to do that. But for them, it made sense and kind of like the what they’re kind of building. I’m curious, you know, you said jumped, you jumped into Jump DAO, jump jump into Jump DAO. And I love what Jeff and the team have built there and what you’ve been involved there, give us a little context of like, what is that like look like? What is it what is Jump DAO from 100,000 foot level? Because I think there’s a lot of people that hear DAO, they hear people talk about like this decentralized autonomous organization, but like actually visualizing like the roles and the way that kind of operates. Most people don’t have that experience. You share a little bit about that.
Jason Keath 20:00
Yeah, I mean, I’ll preface with every Dow is different. Some of them are very autonomous, very scaled, some are less organized intentionally that way. Basically, it’s a Discord server where there’s a few 1000 People that are members right now. Some of the biggest brands and biggest agencies in the world are in there. And there’s a small core that’s very active and kind of planning and building, the brand of Jump DAO of the revenue streams that will come in the future, how the membership will, will work and function, you know, are we going to sell NFT’s? Are we going to have a liquid token outside of the DAO that’s tradable? For Aetherium, and USD, are we going to have people be able to pay via regular fiat currency to be members, we have a newsletter, there’s a podcast every Friday at 4pm. Today, we will do our weekly news debrief. So we talked about the biggest topics of web three of the week, and chatter, the impact on business and marketing. For that, that’s one of my favorite pieces of it. And we have interviews constantly with experts. It’s you know, I’d say it’s kind of becoming a media brand that’s run as a collective, we have a social token in there that’s not liquid, yeah, just like you would have for ADHD except yours is liquid. And you can get Jump tokens for you know, contributing to the newsletter or working on a on a working group. I did a lot of the early branding for it, and got a lot of tokens for that. So if those become worth something someday, I can cash those in. I mean, I didn’t really do it for the token, I did it because I wanted to have the experience of building a DAO and working with other people, you basically volunteer your time on the projects you want to work on, you get compensated with those things on the blockchain, whether that’s in different tiles, that’s a token and NFT or both, or access layers. And you you know, it could be short run, you could work on something for a week or two, or you could be a regular contributor for months, like I have. So it’s it’s a volunteer opportunity in a lot of ways these days, but a lot of DAOs are getting very, very close to being really functional corporations where you are getting paid in different different value exchanges, whether it’s Fiat cryptocurrencies, NFTs, and that becomes a full time career for a lot of folks, we have several members that work in Jump DAO, and other DAOs full time. And that’s what they do.
Brian Fanzo 22:23
I love that. And I will say, you know, I’ve been able to participate, not as much as I would probably love, but I have been able to jump in there. And I love you know, they kind of like the structure, but also they kind of like you’re adding on utility and value before, you’re kind of putting it out there. And I feel like jumped out is actually building the jump Dow in a traditional way of actually building a business where there is a business plan, there is proof of execution, that it’s almost the opposite of a lot of what every NFT project is, is like, let me throw some things out there. If we sell out, all of a sudden, I’ll figure out a business plan, I’ll figure out the back end. And I think that’s also why when we see some of these like proof collective, which many are, are familiar with, if you’re not familiar with proof collective, they’re the ones behind Moon birds, which I think everyone in this space is familiar with. And then there’s also ones like, we have, like CPG. And some of the other you know, I would say, collective DAO kind of movements, what was your take on I kind of, you know, I haven’t asked you this ahead of time. So just on proof, and then Moon birds and kind of like, what did that mean for this space as a whole because there was a little bit of confusion I actually was interviewed asked to be interviewed for a blog post for a actually very large publication. And it was funny because they sent me questions that I just send back and say, I don’t think you know, what Proof Collective what like Proof is, like, I was like, as much as you like, those questions aren’t gonna be able to be answered here. And so I think that was part of like, kind of this you know, where were all that but I’m curious like, what is your take on on proof and Moon birds and just kind of how that all kind of came to life?
Jason Keath 24:02
Yeah, I mean, I told people from day one proof was going to be pretty huge. And as soon as they launched merch, Moon birds, I mean, I signed up and tried to get in and I and as most people did not get into the raffle. So I I will say it is a representation of where a piece of the industry is gonna go, meaning operators are going to come and people that run successful startups are going to come into web three, they’re coming into web three now. And they’re just going to blow up the scale that you know, anonymous degens had been doing a good job with so far. Not every project is going to be run by Gary Vee or Kevin Rose. But I think you’re gonna see projects like that continue to show up from very established trusted people with a, you know, a history of success. And I think, you know, there will still be projects that are very successful that come from anonymous artists and anonymous teams, but we’re going to start to see it professionalism in the space. And I think that’s good and bad. I don’t think everything has to be a corporation at the end of the day. But you will see that piece of the industry continue to grow. I think I think what Kevin Rose is doing is really good. I think it’s there’s a lot of these investor clubs from Flamingo DAO one of the first all the way to prove one of the most recent, and probably the two most successful ones that I’ve seen period, that are just inaccessible to a lot of people. But I do think they give you blueprints, and they are innovating, and they show you what’s possible. Even if you can’t achieve that scale, you can do your version of that.
Brian Fanzo 25:35
Now, I love that. And also love that we had the sirens come in the background, just as you’re going to kind of sounding the alarm of that everyone can have, you know, the Gary Vee that Kevin Rose, the you know, and even, I think there’s also something like, actually, we did a podcast episode on it just from a standpoint of like, we can listen and learn. But we also have to manage expectations, and also recognize a lot of the, you know, the cloud and things that were brought in. And also, we don’t know what that looks like six months from now on how that is kind of accepted, there hasn’t been, quote unquote, proof of this kind of like success long term. And with that being said, you know, a lot of projects, you know, you and I message, we have an open text line on a regular basis. And, you know, I would say like, you know, a lot of you know, outside of Mint 365, where I’m buying an NFT every day, you know, a lot of projects that I’m getting in in you, some of them are ones that I jumped in early fall last summer, that I’m still very proud to hold, some of them are doing great. Some of them are kind of like I would say, have kind of just kind of, I don’t even say petered out, but they kind of come to the spot of like trying to figure out how they kind of revive things. And then there’s others that like we’re building and doing amazing things, and then just kind of gave up. And I know that you with what you’re kind of building and with reinvent, talk to us a little bit about the inspiration for that. And then talk to us a little bit about like, where that all kind of comes together. Because I love when you first message me about this concept. I think I wrote back like all caps, like, love it, and we need it. But I think it’s even more than what I can summarize it as.
Jason Keath 27:11
Yeah, so Remint DAO. Probably like a month ago, I tweeted out, you know, I we should start an NFT collective where all we do is revive old NFT collections that kind of were deserving, but under performing. And there’s dozens and dozens of those because the space, I think innovation is moving so quickly, there’s so many people getting in building stuff, that there’s just not enough oxygen in the room for every good project for all the great art that’s out there to get the love in the spotlight that they probably deserve. And I don’t think we’ll be able to change that. But we want to make some type of debt in that and we want to research and find collections that can be remitted can be resurrected. So the response I got from that I got I got more DMS from that tweet, then comments on it, and probably more DMS than any tweet I’ve sent out. And people were just very enthusiastic about the concept. So we scaled it up a few people came together that were interested and helped me build out just the basic fundamentals, we’re doing it in a very kind of minimum viable product, short sort of way that the MVP of this is we’re bringing together 99 people, I think we’ve sold maybe 20 of the 99 NFTs so far. We’re having our first call in mid May to do some of the planning. And it’s point two, five each. So it’s you know, it’s not nothing as an investment. It’s a little more than your average NFT meant, but it’s way more affordable than most of these NFT collectives out there that are selling Alpha or, you know, the flamingos in the proofs of the world. So I think long term, I don’t know what there’s going to be the 99 people that buy the prime token that we’re starting with the Phoenix art, they’re the pixel art that that we designed. Those nine people will decide where we go next. But I think we could open this up to a lot of people after we prove the concept. And our whole strategy is just to go by collectively by individually promoted through PFPs Twitter Spaces, we’re going to publish a thesis for every collection we invest in, we’re going to work with the founding teams if we’re able to I think that’s the ideal and really just tried to bring a brand and marketing lens to some of these collections that can put the attention back on what they’re building. And I think there’s a lot of deserving stuff out there. As far as inspiration I mean, there’s a ton of collections that I’ve invested in that I think even from their first mint just didn’t have a marketing strategy didn’t have necessarily the influencers out there the really high profile people to promote them. And they did have a great team they did have great art and there’s there’s I mean that and that’s okay not every collection has to be has to be boarded or, or pumps or anything. I think it’s okay to have collections out there that are just great art that have a small community. But I think some of them kind of deserve to be more recognized and could really have some major growth with the right team around them with the right support around them. And that’s what we want to do. And we’ve got a ton of, honestly, some really talented marketing and branding people there. We’ve got some significant, you know, NFT investors that have signed up for the group, it’s very early that we just launched these for sale. So we’re going to take it slow, if they sell out this week, great. If they sell out next month, that’s fine. I don’t really care. It’s a side project. For me, it’s a really big passion project. And I’m really excited about the community that’s already kind of coming together and what we could accomplish.
Brian Fanzo 30:44
Yeah, I love that you’re kind of you’re allowing it to kind of be designing and for those that are listening, like, and you want to be a part of something where you can help shape, like kind of the direction how these things are approached, because there really isn’t a blueprint, you know, Fame Ladies, of course, for those that you know, are familiar with that project, you know, it was, it was discovered that was run by a bunch of Russian dudes that were claiming to be, you know, females and they launched the project just because they saw a need for female led projects. And then they had, you know, data and ft and board Becky, who have actually both been guests on the podcast, both how to like kind of work to get the the actual contract back, I believe art chick was actually one of them that actually helped them get the actual contract back and they took it over completely. It’s now like community run no one that was there at the beginning. But then there’s a whole bunch of the other version, right, where there are a lot of great projects that still have a core of 40%-60% of the original founders that still love it. But it’s kind of like, okay, what are you doing now? And how do you compete in like, let’s face it in 20 to 2022 spring, the competition is pretty damn bullish. Right? So it’s a lot different than what it was in the fall. I’m curious, you know, for those that are thinking about, hey, I might want to, you know, jump into, to Remint like, I don’t think of this as, like, I think there’s like a beautiful opportunity to it’s not like another Alpha group. And it’s not ultimately, like just another kind of add on, you know, a collective or just, you know, basic DAO there’s there is an element of like, hey, we can revive. There’s also like additional business model and revenue streams. And I know, that’s something that you’re very aware of, as well. And, but there’s also like the marketing business side, I’m curious, like you, were gonna have you kind of taken from like the Jump DAO experience, that you’re kind of excited to kind of add into what you’re doing with Remint as well.
Jason Keath 32:28
Well, just in general, I’m excited for it to be community run collectively run. I see. You know, for instance, the thesis piece of this, where we’re going to publish a thesis of why are we reinventing this? What do we love about it? Do we love the team, the art, the utility, the community? What, what are the pieces of it, we think are worthy. And why do we think this will be an investable collection long term, that thesis concept that came from one of the other members after after I launched the initial concept, and it just made so much sense that we, we added it to the roadmap immediately. So I’m looking forward to all of those types of suggestions. I think, in general, I think the potential was very high, you know, starting with 99 members is just our proof case. And once we I think we’ll probably start with smaller, smaller project to prove what we can do at that scale. Because 99 People could make a much bigger impact on you know, 1000 piece collection than a 10,000 piece collection, for instance, will. And I think we’re completely open for this, the strategy of what we do, how we do it to grow and evolve based on the members, I really am open to opening it up to a lot more members and a lot more people joining in the long term. If we need to launch a token, just to make sure there’s an economy there, that makes sense. If not, that’s fine, too. We already are talking about having a community NFT token with the cheaper way to get in long term. I don’t think that’s going to launch anytime soon. But just something that a lower level so that people can be involved in the process and learn from it still get early information about what we’re doing before the public but not be involved in actual voting necessarily. So there’s a lot of levels I think long term we can actually invest in IP, we could launch your own collections buy out collections. You know, the seed that we’re starting with, it’s very simple and there’s a lot of opportunity for where it could go.
Brian Fanzo 34:27
Yeah, and you mentioned like the price at 0.25 ETH. For just a little context to for our audience like you there’s four we’re buying an NF T every day and they’re you know, I was looking this morning at the projects that some projects that are launching next week because I’ll actually be traveling I’ll be at an event in Arizona and I will say four of the projects are dropping with a min price that is at point two five or higher. Which is I kind of frustrating in a way because like what you’re building it like a 0.25 perspective is to me do Different than kind of the onboarding of a 10,000 piece, you know, PFP collection that they’re trying to kind of at that level. It actually inspired a whole podcast episode where I literally just ranted about like, how are we selecting these prices? And like, What the hell is going on with like the total number? Like I think you’ve I mean, I didn’t know the the 99 piece I think, like, I mean, for those that listened to the episode, I did that episode prior to Jason I having this interview even recorded, because like, I love like the idea like, okay, 99 where we can come together and probably make a collective decisions and move forward. But it’s also nine nine, where it’s enough people that we can make an impact in some certain places. I’m curious, like, when you originally thought of this was there, you don’t have to share the NFT is there it? Was there. One collection that like, came to mind specifically that was like that, damn, if we could, if I could pull a group together and do that this is what I would do.
Jason Keath 35:51
I mean, I probably have a list, I have a personal list of probably 30. And I haven’t even shared most of those with the group yet, just because some of them are not really where we could attack them today. I’m not gonna share anything I would nominate for the group. We’re focused on Ethereum, probably, and PFP. Collections probably in smaller to start that’s at least the general consensus today that could change as a group discusses things. I will tell you something that is an example of one that I think could be really cool. Is there is there are a few Solana projects that I think could be really cool. That are you know different. I’m trying not to give away too much.
Brian Fanzo 36:35
Yeah, I knew when I asked the question. I was afraid I was gonna lead you down that path.
Jason Keath 36:39
Yeah, so I’ll say this. There is. There are, I think, I think collections where they under minted are really interesting to me. And there are multiple Solana collections. And maybe I’ll think of one that I can share publicly by the end of our talk today. That I think undermounted maybe they came out with like 200 500 1000 out of their 10,000 goal. And just were great little collections, maybe a two person team, one person, Team Five person team didn’t get a ton of attention. But the artists great they built like fun things on top of it. Some of them are in different parts of the world, outside of the US. And I love those if we ever decide we want to invest in and Remint Solana collection, those, there are some there that I think are really interesting. But I think those are some good initial targets where we can find a small team that’s done a cool thing that didn’t get a ton of attention. And we could blow it up. And maybe they you know, still have the rest of the collection that we could release. Maybe not. That’s a strategy decision I haven’t thought through. But I will throw out let’s say there’s one collection, I think Winter Bears is an interesting collection right now. They’ve had a little bit of a uprising, I do own a couple of their different collections. They’ve had a little bit of an uprising there, their original team just hasn’t been responsive hasn’t executed as fast as the community wants. And the community really wants to take over the project. And I think now the the core team is doing a little more and trying to respond to that. And that’s a collection that was really hot for, you know, a month or so and has some great original art. They built some good things. I think they built for collections now and building some stuff for the metaverse. I think they’ve made some major branding, marketing product decisions that were something I would advise them in a different direction on. And I think there’s a lot of collections like that. And that kind of middle of the pack did okay. But could do I do with a lot of strategy and branding support. I think those are opportunities
Brian Fanzo 38:40
I could not agree more. And I will also say just for context for our audience, too. And, you know, we’re with buying an NFT every single day. You know, I’m a part of a lot of alpha groups. But I’m also you I have a kind of a trusted group of people that will send me things on a regular basis. And I will say, Jason, you’ve probably out of all of the individuals, you probably have suggested projects that are that aren’t like ones that like hey, it’s on everyone’s radar, but you’re like, hey, this is a project you might want to you know, take a look at some of them were Solana, some of them were Ethereum and and many of them are in our collection now. And I was even, I was going back and looking through the tweets, and I give you a shout out a couple of them back in November, and then even a couple in January as well. Because I appreciate your you know, the way you have the art side of the house and also the marketing the finance side of the house. You’ve mentioned a couple times like Ethereum underestimating Ethereum the value of Ethereum Can you talk a little bit about that? sighs I think you have kind of a sense of like, you know, where ETH kind of plays a role here that I don’t think we’ve kind of dove into as much here. How are you looking at like ETH as like, you know, its value as well as like ETH in like the NFT ecosphere as well.
Jason Keath 39:48
Yeah, I mean, I Ethereum is way undervalued right now. It’s, you know, once we get to the merge and you go to Ethereum, 2.0. You essentially have an investor Will vehicle for enterprise companies for regular Wall Street investment. And you have a business model that not a lot of blockchains have today. Not only that, like 90% of crypto is built on top of Ethereum. I mean every other roll up layer to chain Polygon is one of the most popular changes built on top of Ethereum. Everything they do to grow polygon is also building Aetherium, building more revenue for Aetherium building or larger user base for Aetherium. And I see that as a big fan of Solana, I love Solana, I hope it does really well. But there are a closed system, less decentralized, less secure, super fast, doing amazing things great and a few communities there. But his theory was just 10,000 miles away, ahead of everyone else. And once we start seeing people being able to stake ETH, to get a consistent eight to 12% return, you’re competing with the with the largest stocks in the world and the best returns on the stock market on a regular basis, you’re competing with hedge funds at that point. So you’ll see a lot of institutional money come into Ethereum, then, and that creates more scarcity. And that creates even more value for Ethereum. So I you know, I think whether you’re investing in Ethereum, directly by buying it and staking it, or whether you’re building a business on top of Ethereum, or building an NFT collection on top of Ethereum or just investing in the Ethereum based NFT’s. I think all of those are valuable plays right now that in the next two years, five years, 10 years will be very smart investments. But this is all guessing I’m not. Again, I’m not a financial advisor, I don’t have a crystal ball. That’s how I’m thinking personally about my strategy in the space.
Brian Fanzo 41:48
And you know, say for all of our listeners here that, you know, there’s 1605 holders of ADHD coin, and that is an L two on Ethereum as well. And of course the rally just also rolled off s rally on the Solana side of the house too. So I thought that’s a very interesting play. And actually, that’s for me, the reason I asked you that question also is I know that you’re also you know, bullish and a fan of Solana. But there I think there’s also a reality of where Ethereum is today, what the merge will actually mean. And also like I mean, I would argue a lack of education on you know, true what really Ethereum is as a whole as far as a blockchain and then the role even Ether plays, I think it’s such a, such an interesting kind of cross section there. And like, that’s actually how I got into this whole space was actually the blockchain side of the house beyond what Bitcoin was building will kind of how that was kind of scaling. That’s where like my previous work in the data center and stuff had kind of come to life. I’m curious, you know, Jason, as we kind of pull this kind of together, you know, with Remint, your involvement with Jump DAO, you, of course, are advising brands and companies, you have the social fresh event. Nicole, your partner also does some amazing talks and conversations around money and finance. You know, you’re also an artist. So I’m curious from an artists perspective that, like you are very dialed in, there’s probably maybe two other artists that we actually, we had met Cesar, who’s a World Series Baseball champion from Chicago clubs, who’s also now sold, you know, seven figures worth of art in the NFT space. And then we have Brian Brinkman on who’s done a lot of work with like, you know, late night TV shows from like, 3d animation and such. But like, I’m curious from your side, like, you know, from schooling and kind of like art being a love and a passion. Are you the more that you get to learn about this space? Are you still as excited and bullish for artists? Because I hate to be the guy that’s like the tech guy that’s like, we’re gonna stop starving from starving artists. But like, I’m not the artist. I can add the context from like thinking of it from like an artist perspective. I’m just curious, your take on that view?
Jason Keath 43:56
Yeah, it’s a good question. I mean, I’m bullish for artists. I don’t know if the space well will be big enough to help all artists. That’s a pretty big goal. But they tell you in art school, I majored briefly in journalism. And my real major for, you know, four out of the five years I went to school was Fine Arts. In both of those schools, they tell you, you’re never gonna make money at this 99% of people that major in these things is don’t make money. There’s a lot of great artists in the world that make a lot of money. But it’s such a small percentage of people that are trained as artists, or even just trying to make it as a professional artists in one way or another. I see that changing slowly. I think web3 is gonna be a big part of that. I think it gives a new path. But just in general IP is becoming so important, and that’s web3 focus, or otherwise, you know, comic books are a big source of blockbuster movies these days. Same for novels, you know, if you’re a writer, who is also an artists, writers or artists as well. writers that have new paths for making key money and bringing IP to this world in a different way. So I think it’s a, it’s a new space where artists can maximize their opportunities. And I think it’s one of the many plays that IP is gonna get more interesting over the years, I’m very interested in creating a lot of NFT art I’ve, I’ve, I’m creating a collection right now for a brand, personally, and I’m creating my own NFT art, that I hope to release some stuff later this year. I don’t know where I’ll find time to finish it all. But I think in general, if you’re an artist, you should be at least experimenting in this space and learning.
Brian Fanzo 45:36
I appreciate that context. And yeah, excited to see all those different pieces that you’re rolling out. And we’ll, we’ll include in the show notes, for all those listening, as well as watching a video will include all the links and such. Below, you’ll Jason, I appreciate your insight, I appreciate the context you can provide. Also, you know, I think there’s some really important lessons in this space on like, you know, your ability to kind of dive in and become active volunteer, like, you know, really get to know I mean, if you think about it from a standpoint of like, how do you enter a new industry, like, you help understand, like, what do I bring to the table, right, creating an event that allows you to network that allows you to open some doors, and you jumped into some projects that also even expanded that ability, which then opened up, you know, what are the where’s the ways that I can go from here, and, and it’s like a six month, eight month, you know, year plus journey. But if you think about it from like, what you’re building and like the network and the cont the context that you’re going to flip, you know, kind of pushing out, you know, it doesn’t have to be a ridiculous daily podcast, right? It doesn’t have to be someone that is like, you know, the only thing they’re doing and I would just say like, I think you’re in the weirdest ways, like I would look at this also, like, part of the reason I was excited to have you on is you have a very successful web2, business. That is what you’ve been building since you know, you said 2008 2009, and that have a lot of traditional web2 deliverables that are going to be around for a long time, right, like, let’s face it, but you’ve also kind of expanded in a way that just makes sense for a web2 business, but also a web2 business that is web3, you know, leaning and providing services and products there. So I’ll leave it to you on like, last words, thoughts on like, things to be excited about things that you’re you’ve learned, like, what do you want to leave us with here as we kind of wrap up this episode? But yeah, I just appreciate all that you shared.
Jason Keath 47:20
Thanks. Yeah, I mean, I have a lot going on. So give me give me about a half hour and I’ll tell you everything everyone should check out. You know, most relevant for the 365 audience is Remint DAO. That’s @RemintDAO on Twitter, check out the website, RemintDAO.com. If you’re interested in learning more, you can jump into discord, we do have a section for people that are not buyers yet. So you can join that community. We’re also building Social Fresh DAO, which is a DAO for social media community professionals very early there. But you can check that out on Twitter as well, or check it from my bio at Jason Keath on Twitter. And in general, if you’re interested, if you’re working in social, if you’re working in community and web three, check out social first out, check out our conference, we’ll do a we’ll do a code for 20% off for anybody that wants to attend our conference. If you if you just use 365 as a discount code, you’ll get 20% off. And that’s really for anybody that’s working in social media at work community today on like a professional basis, whether that’s web3, web2 or otherwise, that’s your gig, check out social fresh.com/ 2022. And we’d love to see people jump into our Discord for for that side of the business, I’m really interested in where social and web3 is going. And that’s where I’m spending most of my time.
Brian Fanzo 48:38
Love it. And I appreciate you sharing that the discount for and for anyone that you know, you’re unsure about that event, check out the event and just look at the brands and the leaders that are taking the stages there. And I will tell you the downside of the NFT web3, you know, crypto events is that they are not very well curate created. The most panels are unfortunately given moderators that were just not even volunteer, they were voluntold like, Hey, this is your role. And it’s very unfortunate, because, you know, when I look at events, like what Social Fresh has built, you know, the truly curated conversations and dynamic examples. And every brand that’s up there is not shilling. They’re really going through examples and providing in depth thought leadership. In a weird way, I hope there’s also a future of, of you consulting on some of these NFT events that are in the near future that could really use your help and vision on what you’ve learned for all these years. And all these events that could really make all of our lives easier, because there is nothing more frustrating than really bad panels because people blame the panel format and I can promise you, it’s not the panel format. It’s the it’s the way they’re actually curating that so I don’t know if there’s anything wanna throw in there at the end there, but I just want to throw that out as like a I don’t want to throw another thing on your plate, but damn, I sit there and in some of these events, I’m like, Man if Jason get on He shed his his experience to some of these event leaders they would really help out.
Jason Keath 50:05
Yeah, open to working with anyone and bring a little more Social Fresh magic to their event. The, you know, yeah, thank you for that shout out. I really love our conference. We’ve got Lyft and Shopify and HubSpot and Aldi, and just a ton of big brands and really creative social media practitioners. And that’s when we put on stage people that are doing this work every day. And we put 10 times more care and feeding into helping them create the best sessions on stage and the most events that includes the panels as well. So I think that’s the best way to do it. If you’re asking people to pay money for an event. That’s what we do.
Brian Fanzo 50:38
Sweet. So thank you, Jason. And thanks, everybody for listening to another episode of NF t 365. We’ll include the links discount code in the in the show notes as well. And even I hope for all of our listeners, you know, part of the Beauty for me is being able to interview people from all different walks of life, but also allow you to relate to different entry points, and experiences and opportunities in this web3 world I think the beauty of it is that the web3 world possibilities are pretty much endless and open for just about anything, but that also allows us to be a little bit scared sometimes shooting from the hip, and in some cases just so so kind of either risk averse or unknown where to start, that we just kind of sit there in like the middle of no man’s land or no woman’s land. And I love the you know the path that Jason kind of shared here and some of our our most recent guests, so hopefully you kind of take that away over you think about it from that perspective. And until tomorrow. Make it a great day. Cheers.
Kevin Sturmer 51:34
This show is not financial advice, so do your own damn research.