376. La Leyenda: Award-Winning Mezcal Finds A Way To Give Back With NFTs

Fanzo welcomes Tom and Alex to the podcast today, co-founders of the La Leyenda business, an award winning family business.  Not only have they gotten international accolades for their mezcal, they have found a way to incorporate NFTs into their business model.  They provide innovative utility to their token holders, while still providing their award-winning mezcal on the public market.  Furthermore, they have ensured their business model provides for sustainability and growth of agave farming.

To participate in the bottle giveaway for NFT365 listeners, find the tweet from the NFT365 podcast twitter account, like, RT and comment using the hashtag #laleyendamezcal. Winner announced in 48 hours!

https://laleyenda.io/

https://youtu.be/upQP3nh7rTY

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As always: DO YOUR OWN DAMN RESEARCH